Founded: 1916

Country: Finland

Positioning: A heritage running brand turned retro-lifestyle reference Olympic technical pedigree reinterpreted through clean, vintage-inspired silhouettes. Also offering a new performance running line.

Key Distribution: Specialty running, sneaker and heritage menswear retailers across the UK, Germany, the Netherlands, Finland and other European markets.

Key Retail References: END, SSense, Footpatrol, Concepts, Patta, SNS, BSTN...

DNA: One of the world's oldest running brands, founded in Helsinki in 1916. Olympic heritage. Patented the first Air Cushion midsole in 1970.

Brand Adjacencies: Saucony / New balance / Asics / Diadora