About

After 15 years building wholesale and retail businesses across Europe and emerging markets from Lacoste to Ralph Lauren, from Courir to Carhartt WIP, I'm launching EAST BLUE.

EAST BLUE. is a brand agency dedicated to fashion, sport and lifestyle, with a focus on emerging markets primarily the GCC and MENA region.

The name says it: East for the regions we operate in, Blue for where we come from.

What we do:

→ Represent and develop international brands across emerging markets, wholesale, retail and distribution → Build the right partner ecosystems, category strategies and go-to-market plans → Consulting projects on retail and wholesale strategy, on a selective basis

Different markets, same fundamentals: the right brand-market fit, the right partners, disciplined execution, and a clear read on where consumer behavior is actually going not where decks say it should.

If you're a brand looking at these markets, or a retailer rethinking your portfolio let’s connect !

Fabien LYONNET