About

After 15 years building wholesale and retail businesses across Europe and emerging markets — from Lacoste to Ralph Lauren, from Courir to Carhartt WIP — I'm launching EAST BLUE.

EAST BLUE. is a brand agency dedicated to fashion, sport and lifestyle, with a focus on emerging markets — primarily the GCC and MENA region.

The name says it: East for the regions we operate in, Blue for where we come from.

What we do:

→ Represent and develop international brands across emerging markets, wholesale, retail and distribution → Build the right partner ecosystems, category strategies and go-to-market plans → Consulting projects on retail and wholesale strategy, on a selective basis

Different markets, same fundamentals: the right brand-market fit, the right partners, disciplined execution, and a clear read on where consumer behavior is actually going not where decks say it should.

If you're a brand looking at these markets, or a retailer rethinking your portfolio let’s connect !

Fabien LYONNET